Esmée Padding

“After working in the kids and youth marketing industry for several years, I noticed that marketing plans were rarely based on (local) research data about this target audience. The media used for this purpose also often remained the same for years. What a waste! I thought it could be done better. From that idea, Jimmy’s was born. Before I became active in Marketing, I pursued a Master’s in Youth & Media and conducted extensive research with children, teenagers, and parents. For me, these worlds now came together perfectly!”