Jimmy’s likes to contribute to social initiatives that benefit our target audience. That is why we have supported a number of these initiatives.
Nationaal Schoolontbijt (NSO)
A flying start with a healthy breakfast, the message of the NSO for children in primary school. We created online teaching materials that can be used by teachers in their classrooms. To do so, we worked together with Gym teacher Daan, known from TikTok and Instagram. He explains the importance of a healthy breakfast through funny sketches.
We helped SIRE with a campaign on TikTok to reach parents. The campaign’s theme was ‘1 in 13 children in our country lives in poverty. Let’s talk about that.’
We reached 1,000,000 unique adults in the Netherlands via TikTok using an impressive Vertical Video. The goal was to create awareness but also to encourage real conversation. This is very necessary, as shame and taboo play a major role in this.
Sophia Children's Hospital
Jimmy’s was a sponsor of the film Ome Cor. Through this collaboration, we not only hope to entertain a wide audience but also to support the important mission of this film. Part of the proceeds of this film were donated to the Sophia Children’s Hospital.
We are proud that this film contributes to the care of children in the Netherlands. For every stream of the film via platforms such as Amazon Prime, Pathé Thuis and Google Play, a part goes to the Sophia Children’s Hospital.
Sports sponsorship
Jimmy’s believes that sports connect. And now that the young target audience is increasingly behind screens, we find it even more important to stimulate sports and encourage a healthy balance between online and offline time. That is why we have supported a number of sports initiatives.